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businessman waking up in the bedroom

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If we believe the stats, thinking about sex every seven seconds adds up to 514 times an hour. Or approximately 7,200 times during each waking day. Is that a lot? It sounds like a big number to me, I’d imagine it’s bigger than the number of thoughts I have about anything in a day. So, here’s an interesting question: how is it possible to count the number of mine, or anyone else’s thoughts (sexual or otherwise) over the course of a day?

The scientific attempt to measure thoughts is known to psychologists as “experience sampling“. It involves interrupting people as they go about their daily lives and asking them to record the thoughts they are having right at that moment, in that place.