“Cleveland Hustles”, a new reality series from LeBron James’ Springhill Entertainment will be making it’s debut on CNBC this summer.
Executive produced by James and SpringHill partner Maverick Carter, alongside Magical Elves, Cleveland Hustles will be a philanthropic extension of the financial news network’s growing primetime portfolio of alternative programming.
CNBC senior vp Jim Ackerman did not have many details to give away about the project during the network’s panel Thursday at the Television Critics Association’s winter press tour, but he did confirm that James will appear in the series. “Lebron will be on the show,” he said. “He’s going to give us access and time. He’s given us access to a lot of people.”