Alicia Keys & Swizz Beatz throw an “International Party” in their new video. The husband and wife’s collaboration was commissioned by Reebok, of which Swizz serves as creative director, for it’s “Reethym Of Lite” campaign.
The Chris Robinson-directed promo clip, which reportedly cost seven figures, mixes art, fashion, choreography, and fast cars. Robinson said, “It’s about connecting all the continents on the planet on the world stage. This is not a music video—this is a big movie.”
A shortened version has already hit airwaves as a Reebok commercial.