Sometimes reaching for your wallet is like a multiple choice test: How do you really want to pay?

While credit cards and debit cards may look almost identical, not all plastic is the same.

“It’s important that consumers understand the difference between a debit card and a credit card,” says John Breyault, director of the Fraud Center for the National Consumers League, a Washington, D.C.-based advocacy group. “There’s a difference in how the transactions are processed and the protections offered to consumers when they use them.”

While debit cards and credit cards each have advantages, each is also better suited to certain situations. And since a debit card is a direct line to your bank account, there are places where it can be wise to avoid handing it over — if for no other reason than complete peace of mind.

Here are 10 places and situations where it can pay to leave that debit card in your wallet:

1. Online

“You don’t use a debit card online,” says Susan Tiffany, director of consumer periodicals for the Credit Union National Association. Since the debit card links directly to a checking account, “you have potential vulnerability there,” she says.

Her reasoning: If you have problems with a purchase or the card number gets hijacked, a debit card is “vulnerable because it happens to be linked to an account,” says Linda Foley, founder of the Identity Theft Resource Center. She also includes phone orders in this category.

The Federal Reserve’s Regulation E  (commonly dubbed Reg E), covers debit card transfers. It sets a consumer’s liability for fraudulent purchases at $50, provided they notify the bank within two days of discovering that their card or card number has been stolen.

Most banks have additional voluntary policies that set their own customers’ liability with debit cards at $0, says Nessa Feddis, vice president and senior counsel for the American Bankers Association.

But the protections don’t relieve consumers of hassle: The prospect of trying to get money put back into their bank account, and the problems that a lower-than-expected balance can cause in terms of fees and refused checks or payments, make some online shoppers reach first for credit cards.

2. Big-Ticket Items

With a big ticket item, a credit card is safer, says Chi Chi Wu, staff attorney with the National Consumer Law Center. A credit card offers dispute rights if something goes wrong with the merchandise or the purchase, she says.

“With a debit card, you have fewer protections,” she says.

In addition, some cards will also offer extended warrantees. And in some situations, such as buying electronics or renting a car, some credit cards also offer additional property insurance to cover the item.

Two caveats, says Wu. Don’t carry a balance. Otherwise, you also risk paying some high-ticket interest. And “avoid store cards with deferred interest,” Wu advises.

3. Deposit Required

When Peter Garuccio recently rented some home improvement equipment at a big-box store, it required a sizable deposit. “This is where you want to use a credit card instead of a debit,” says Garuccio, spokesman for the national trade group American Bankers Association.

That way, the store has its security deposit, and you still have access to all of the money in your bank account. With any luck, you’ll never actually have to part with a dollar.

4. Restaurants

“To me, it’s dangerous,” says Gary Foreman, editor of the frugality minded Web site The Dollar Stretcher. “You have so many people around.”

Foreman bases his conclusions on what he hears from readers. “Anecdotally, the cases that I’m hearing of credit or debit information being stolen, as often as not, it’s in a restaurant,” he says.

The danger: Restaurants are one of the few places where you have to let cards leave your sight when you use them. But others think that avoiding such situations is not workable.

The “conventional advice of ‘don’t let the card out of your sight’ — that’s just not practical,” says Tiffany.

The other problem with using a debit card at restaurants: Some establishments will approve the card for more than your purchase amount because, presumably, you intend to leave a tip. So the amount of money frozen for the transaction could be quite a bit more than the amount of your tab. And it could be a few days before you get the cash back in your account.

5. You’re a New Customer

Online or in the real world, if you’re a first-time customer in a store, skip the debit card the first couple of times you buy, says Breyault.

That way, you get a feel for how the business is run, how you’re treated and the quality of the merchandise before you hand over a card that links to your checking account.

6. Buy Now, Take Delivery Later

Buying now but taking delivery days or weeks from now? A credit card offers dispute rights that a debit card typically does not.

“It may be an outfit you’re familiar with and trust, but something might go wrong,” says Breyault, “and you need protection.”

But be aware that some cards will limit the protection to a specific time period, says Feddis. So settle any problems as soon as possible.

7. Recurring Payments

We’ve all heard the urban legend about the gym that won’t stop billing an ex-member’s credit card. Now imagine the charges aren’t going onto your card, but instead coming right out of your bank account.

Another reason not to use the debit card for recurring charges: your own memory and math skills. Forget to deduct that automatic bill payment from your checkbook one month, and you could either face fees or embarrassment (depending on whether you’ve opted to allow overdrafting or not). So if you don’t keep a cash buffer in your account, “to protect yourself from over-limit fees, you may want to think about using a credit card” for recurring payments, says Breyault.

8. Future Travel

Book your travel with a check card, and “they debit it immediately,” says Foley. So if you’re buying travel that you won’t use for six months or making a reservation for a few weeks from now, you’ll be out the money immediately.

Another factor that bothers Foley: Hotels aren’t immune to hackers and data breaches, and several name-brand establishments have suffered the problem recently. Do you want your debit card information “to sit in a system for four months, waiting for you to arrive?” she asks. “I would not.”

9. Gas Stations and Hotels

This one depends on the individual business. Some gas stations and hotels will place holds to cover customers who may leave without settling the entire bill. That means that even though you only bought $10 in gas, you could have a temporary bank hold for $50 to $100, says Tiffany.

Ditto hotels, where there are sometimes holds or deposits in the hundreds to make sure you don’t run up a long distance bill, empty the mini bar or trash the room. The practice is almost unnoticeable if you’re using credit, but can be problematic if you’re using a debit card and have just enough in the account to cover what you need.

At hotels, ask about deposits and holds before you present your card, says Feddis. At the pump, select the pin-number option, she says, which should debit only the amount you’ve actually spent.

10.  Checkouts or ATMs That Look ‘Off’

Criminals are getting better with skimmers and planting them in places you’d never suspect — like ATM machines on bank property, says Foley.

So take a good look at the machine or card reader the next time you use an ATM or self-check lane, she advises. Does the machine fit together well or does something look off, different or like it doesn’t quite belong? Says Foley, “Make sure it doesn’t look like it’s been tampered with.”

from yahoo.com

Forbes magazine has named Jay-Z and Beyonce the top earning couple in entertainment — married or unmarried — for their combined $122 million banked between June 2008 and June 2009.

BeyonJay beat the competition not only via hit songs but also through endorsement deals with such companies as Budweiser and American Express. In this relationship, the wife out-earned the husband, $87 million-$35 million.

Will Smith and Jada Pinkett Smith, meanwhile, placed fourth with a combined $48 million earned.

In a distant second place, with a combined $69 million, was Harrison Ford and girlfriend Calista Flockhart, most of that coming courtesy of Ford’s $65 million paycheck for “Indiana Jones and the Kingdom of the Crystal Skull.”

Partners Brad Pitt and Angelina Jolie are third with a combined $55 million, thanks to “Wanted,” starring Jolie, and “The Curious Case of Benjamin Button,” starring Pitt.

Placing 5 through 7 are David and Victoria Beckham ($46 million); Ellen DeGeneres and her partner Portia de Rossi ($36 million); and Tom Hanks and Rita Wilson ($35.5 million).

Other couples on the top 15 list at Forbes.com include Jim Carrey and Jenny McCarthy, Tom Cruise and Katie Holmes, Tim McGraw and Faith Hill, and Nicole Kidman and Keith Urban.

Here’s a Black Friday reality check: Of the hordes of pre-dawn shoppers who line up for hours outside stores on the day after Thanksgiving, most will not bag the best bargains that appear in merchants’ circulars.

Look at the fine print that appears next to an advertised “doorbuster deal” at the bottom of the page in this year’s circulars.

It will either say “While supplies last,” “Minimum 2 per store,” “No rainchecks” or “All items are available in limited quantities.”

A quick scan through a few of this year’s Black Friday circulars show quantities as low as a “minimum of 5 per store” on some models of large plasma and HDTVs and popular brands of home appliances such as a washer-dryer pair.

Should Black Friday deal hunters feel cheated? Yes they should, say some retail experts.

“It’s a sleazy practice,” said Craig Johnson, retailing expert and president of retail consulting group Customer Growth Partners.

“I am old school,” said Johnson. “If a retailer is advertising a juicy deal and they are not prepared to have in sufficient quantity, don’t advertise it. Or give consumers a raincheck.”

Johnson said it’s not enough for retailers to mention that they’ll have such limited quantities of a product on one of the most-hyped shopping days of the year.

“Retailers aren’t winning any customers. They are just pissing off people,” he said. “It’s poor retailing practice.”

Unfortunately for consumers, more examples abound.

CNNMoney.com spoke to industry experts to uncover a few dirty secrets of Black Friday deals.

Limited quantities. Advertising a Black Friday deal as “limited quantities” is bogus, said Johnson.

“The only time it makes sense to have only two or three [items] in stock is if the deal is on a $2 million gift product that appears in the Neiman Marcus holiday catalog,” he said.

Edgar Dworsky, a consumer advocate and editor of Consumer World, agreed with Johnson.

“C’mon guys. Give me a break,” said Dworsky. “How can you be the size of a retailer like Sears and only get a minimum of five per store, yet devote big space in your circular to advertise that deal?

Sears has not officially revealed its Black Friday sales. However, the company confirmed to CNNMoney.com that two of its post-Thanksgiving deals include a Samsung 40-inch 1080p LCD HDTV for $599.99, “Only while quantities last, minimum three per store, no rainchecks.”

The other is a Kenmore 3.5-cubic-foot high-efficiency washer and 5.8-cubic foot dryer pair for $579.98, “Limit four per store, no rainchecks.”

“Sure, you probably have more, but how do you put out a circular to millions of households and only have three?,” Dworsky asked.

When asked for a comment, Sears spokesman Tom Aiello said he was “not comfortable” addressing the issue of limited quantities for some Black Friday deals.

Such short supply on deals are not only annoying but can also be dangerous to Black Friday shoppers.

“We saw the stampede at a Wal-Mart store in New York last year on Black Friday that led to an employee’s death,” said Burt Flickinger, managing director of consulting firm Strategic Resource Group. “The stampede happened because so many of the deals were advertised as limited supply.”

One retailer, while not explaining why its advertised deals are in such limited supplies, said it is taking measures to better handle the Black Friday rush.

“From going down the line and handing out doorbuster tickets that guarantee a purchase in advance of the store opening, to printing the minimum quantities in the circular, we go to great lengths to ensure that the Black Friday consumer knows exactly how many items will be at the store and whether or not they will be able to purchase one prior to entering the store,” Best Buy wrote in an e-mail.

What do you mean this HDTV is a “derivative?” Some of the holiday electronics with those low sale prices are derivatives, models that have a few less features than a standard model in that product line, said Dworsky.

The difference can be subtle. “The image contrast ratio might be 20,000 in a derivative model versus 30,000 in a standard model,” he said. “Most consumers probably won’t even notice the difference.”

A report earlier this month in Consumer Reports called attention to HDTV models from Samsung and Sony advertised in Black Friday deals that appear to be “derivatives.” The report said these one-off TVs “with unfamiliar model numbers” are usually cheaper than the standard model in their class.

Dworsky cautions that retailers usually don’t advertise these models as derivatives. “There’s no way the average consumer will know that the TV model they are buying is not the standard one unless they are savvy enough to compare their model numbers,” he said.

Which Black Friday deals are online? “Many retailers will say that their Black Friday deals are available online,” said Dworsky. “But they’re not nice enough to tell you which ones.”

“How about telling me which exact ones so I can shop online from home and I’m not in my pajamas at 5 a.m. in front of your store,” he said.

Online deals that never get shipped. Case in point: Sears. Last year, one of Sears’ hottest Black Friday doorbuster deal was on a Kenmore washer-dryer pair for $600.

Even though the retailer advertised that deal to be in “limited quantities,” the company decided to honor every customer order made on that deal last Black Friday.

Big mistake. The manufacturer could not ramp up production fast enough. Some customers waited months before their order was shipped. Others were sold a substitute model, that was “comparable or even better” for the same deal price, said Sears’ Aiello.

Lesson learned. “We will not be doing that again this year,” he said.

Be careful if you’re shopping online on Black Friday, said Dworsky.

“Since retailers don’t have a live inventory online you run the risk of getting an e-mail weeks later that your order had been delayed or worse, cancelled, because the product is out of stock,” he said.

About those rainchecks. Finally, if a retailer does offer you a raincheck on a deal, it could still turn out to be an empty promise, Flickinger warned.

“A raincheck doesn’t guarantee that you will eventually get that elusive Black Friday deal,” he said. “Consumers can go weeks waiting and hoping, and the retailer may never get more of the product shipped to its stores.”